The Brief
Create a unified brand platform for No7 that brings all franchises together under one clear campaign idea. The platform should position No7 as a luxury-yet-affordable brand, rooted in credibility and performance, while allowing each franchise to have its own distinct role, audience and benefit. The Pro Age franchise should have a clearly defined identity and tone.

The Idea
We created a unified master brand platform for No7 Believe In Possible, uniting all franchises under one clear, enduring idea. Rooted in 90 years of skin innovation and inspired by Florence Boot’s pioneering belief in what could be achieved, it positions No7 as luxury-yet-affordable and performance-led, while giving each franchise a distinct role and identity, including the Pro Age franchise, which has its own defined tone but ladders up to the same master platform.

For Pro Age, the creative concept started with a simple thought: What does slowing down actually look like?

If the range is about slowing the visible signs of ageing, then time itself should slow down. So everything moved more slowly. A dog’s fur drifting in soft motion. Book pages turning gently. Product gliding smoothly across skin.

A modular visual system was built to flex across stills, motion, retail and digital, grounded in a distinctive Pro Age colour world.

Deliverables included: 15” TVC, CGI science sequences, social cutdowns, CGI product visuals and end frames.